About
A Comprehensive Platform For Fashion Enthusiasts To Glamorize Their Human Spirit
Steps Star Trading LLC is a specialty retailer of full-range of products through a dynamic portfolio of our owned brands that are central to our growth strategy. The world of Steps Star is diverse, covering a full spectrum of fashion accessories under different brand names ranging from footwear, fashion, to traditional wear, modest, modern wear, and much more. Our brands are a style with a thoughtful spark of confidence. Built on the notion of turning our resources into power for all, we leverage our platforms' full potential to nurture products of exceptional comfort and enduring quality, providing every person a chance to live the life they desire. Steps Star brands are all about feel, fit, and quality– remarkable convenience, exceptional value, and making customers' lives more classic and simpler.
Historical Background
Journey Of Leadership, Collaboration, And A Strategic Approach
Steps Star embarked on its journey in 1990 as a wholesaler and manufacturer in Jordan and China. Over the past 30+ years, we have been a rapidly expanding leader, outperforming industry giants and thriving in new markets. Primarily headquartered in Jordan, the company made an expansion as a retailer through its group of recognized and emerging fashion brands, hence, built a new retail home in the UAE in 2011. The success of Steps Star Trading LLC has been deeply rooted in our extensive understanding of the niche industry, establishing strategic sourcing and manufacturing alliances in the markets of China and Turkey, and, of course, senior leadership and our team’s entrepreneurial spirit. Similarly, to headstart our core product competencies, we have consistent future goals to expand across GCC and power an international standard fashion across the globe, be the fastest-growing shopping destination and the most cherished spot for the fast fashion industry.
Our Vision
Build National-Level Recognition And Brand Equity™
To expand our boundaries to the entire Gulf region and compound an extended world of love, happiness, confidence, and belonging. We further envision ranking as one of the largest retailers and pioneering affordable destinations for every individual to address their style needs.
Why Us?
To Succeed Is In Our DNA
Optimized cost, maximized operational efficiency, expanded product offerings, competitive pricing, exceptional customer service, and stable inventory are the hallmarks of all our brands.
Boldly Committed
Keep giving back to our public by staying updated on the latest trends and making our customers feel best every day.
Signature Elements
Comfort, quality, and versatility are our focal points, and carefully curated collections are our novelty.
Customer-Centricity
Exists with the perseverance of enabling customers to be confident in whoever they want to be, buy whatever excites them, wherever and whenever curiosity catches their eye.
More Than Your Fashion And Style Partner
We have strategically designed our business model to make up an emotional connection with every person crossing our threshold.
Detailing
Keep our hearts, minds, and hands open to stay attentive to even the finest details.
Values We Live With
Ethics That Power Our Priorities
All our brands ultimately focus on making a difference not just by producing good products but also by doing good practices.
We insist on transparent reporting and being truthful with our customers and with each other in all matters
We expect and value respect, regard the perspectives and opinions of others.
A safe and secure shopping and workplace environment is fundamental to our operations.
We hold ourselves accountable for our actions and stick to our ethics even in difficult times.
All our brands guarantee authenticity, work with zero-tolerance policy for compromised quality.
Our strong desire to explore, think out-of-the-box, and generate new ideas drive the company forward
Embrace The Beauty Of the Real You!
We are leading with the purpose of creating more joyful lives and a sense of belonging during the time when you take a chance to express your own individuality and style to the world. Powered by our accessibly-priced, on-trend, and the most comfortable footwear, as well as traditional and coordinated garments, we live with the intent of becoming your empowering collaborator in your journey of becoming the real you.
Our Purpose
Strategic Priorities
Keep Going As Entrepreneurial In Thinking And Agile In Execution
- Expand our portfolio of brands
- Extend our reach to entire Gulf
- Elevate assortment
- Match up to the higher standards – no matter the budget
- Provide a full complement of products, services, and value
- Establish power brands and dominance across wide range of categories
- Leverage omnichannel opportunities & initiate omnichannel retail experience
Sustainability
Handling Style With Care
Protection and conservation of environmental resources are of utmost importance to us. Being rooted in nature, all our products are manufactured with the earth in mind.
Our environmental sustainability initiatives involve;
- Deploying more sustainable processing technology and raw materials
- Promoting ethical business practices – Consciously-crafted fashion
- Encouraging environmental awareness with go-green initiatives
- Creating a positive impact on the communities through smaller carbon footprint